Orthodontic Consulting
Partnering with orthodontic practices to deliver thoughtful strategy, hands-on implementation, and sustainable growth that is built on experience, data, and human connection.
Fractional COO & Strategic Goal Planning
Guiding your practice with executive-level leadership, KPI monitoring, and actionable growth plans, without the cost of a full-time COO. We align your team, set measurable goals, and ensure every action moves your practice forward.
Key Services:
Branding, Marketing, & Patient Funnels
Attract, convert, and retain more patients with a unified brand, measurable marketing campaigns, and optimized new patient funnels. Every dollar spent is tracked and proven to drive results.
Key Services:
Practice Management, Scheduling & Compliance
Optimize your systems and workflows to improve efficiency, reduce errors, and create a culture that runs smoothly. From software conversions to OSHA compliance, we make operations seamless.
Key Services:
Sales Coaching & Financial Coordination
Increase case acceptance, strengthen collections, and maximize revenue across all patient touchpoints. We train your team and implement protocols that consistently improve results.
Key Services:
Profitability Assessments, CFO Guidance & Cost Management
Gain clarity on your financial health and make data-driven decisions to increase profitability. From QuickBooks audits to overhead analysis, we help you keep more of what you earn.
Key Services:
We commit to drive measurable growth and lasting transformation for orthodontic practices through expert strategy and operational leadership. We are deeply invested in our clients and focused on growing your practice from the roots up.
“Jessica’s business insight and practical orthodontic experience have been assets within multiple departments of our practice. Not only did she implement phenomenal systems around our new patient process, but she also worked with our treatment coordinators to understand the why behind those systems. Her attention to detail and her ability to empower team members is unparalleled.”
- Madison Wedding, Wedding Thompson Orthodontics
“I’ve had the pleasure of working with Stacey as our consultant for over a year and counting. She brings significant value, not only our practice and team, but to me as an individual. I have held multiple roles in the office and regardless of which role I am in, she is able to offer valuable insights and ideas that allow me to provide the best care to our patients. Super grateful for her expertise and look forward to the continued partnership. I highly recommend her and her team for any orthodontic practice seeking strategic, ethical, and effective consulting support.”
- Cheryl, Moroco Orthodontics
“Mallory has been such a wonderful part of our team! Her financial skills, organization, and sharp eye for detail have really helped bring clarity and order to our practice’s finances. Whether it’s catching unnecessary fees, streamlining record-keeping, or ensuring we don’t miss anything, Mallory does it all with dedication. Her knack for anticipating what’s needed and fixing problems before they arise makes her essential. I’m so thankful to have her supporting our team and would recommend her without any hesitation.”
Dr. Boyd in Richmond, VA with River City Orthodontics
“Stacey is absolutely the best consultant I have worked with over the past 35 years. I am a firm believer that the best leaders are those who have walked in the shoes of each team member. Stacey has experienced the demands of an Orthodontic Assistant, Treatment Coordinator and Office Manager. She is now using this experience to achieve every goal we have set out to accomplish. I highly recommend Stacey and Gaidge 360 Consulting for anyone needing to increase practice efficiency, case conversion and move the needle on profitability.”
- Dr. Mark N. Coreil, DDS, Coreil Orthodontics
“Jessica’s excellent practice management skills were developed during her experience from being a clinical chairside, to the clinical lead, to administrative assistant, to office manager and TC! Black Orthodontics benefited from Jessica’s desire to learn and dive deeper into the best practices. She created remarkable results in office production, enhanced clinical efficiency and consistent collection processes. The team that Jessica created allowed me to focus on delivering outstanding clinical care, secure in the knowledge that the business aspects of our practice were well in hand. I wholeheartedly endorse Jessica Bryson for her unparalleled ability to take your practice to the next level!”
- Dr. Black, Black Orthodontics
“Mallory did a wonderful job reorganizing our P&L and helping us clean up our vendor list. We know we’ll have more accurate information moving forward as we track our spending/expenses and compare them to other practices and industry standards. Thank you, Mallory!”
Richard T. Risinger, DDS, MS
Our team brings decades of hands-on orthodontic experience, paired with data-driven strategy and operational insight. Having worked inside practices at every level, we understand the complexities of leadership, team dynamics, and practice growth, and we translate that understanding into practical, actionable solutions
Rootwell Consulting Group was founded on a deep respect for this profession and the people who serve it.
Between the two of us, we bring decades of real-world orthodontic experience. Not just in consulting, but inside practices, alongside teams, navigating the same challenges you face every day. We have lived the operational demands, the leadership responsibilities, the financial pressures, and the constant desire to do better for patients, teams, and communities.
We started Rootwell because we believe orthodontic practices deserve more than surface-level advice or one-size-fits-all solutions. They deserve thoughtful guidance, honest partnership, and support that is rooted in real understanding.
We take the time to listen. To understand your goals, your culture, your concerns, and your vision. From there, we work beside you to build strong foundations, empowered teams, and systems that support both your people and your growth.
We are deeply invested in the practices we serve. Your challenges matter to us. Your successes matter to us. And we take great pride in walking alongside you as you build something meaningful and lasting.
It would be an honor to be part of your journey.
With gratitude,
Co-Founders, Rootwell Consulting Group
Partnering with orthodontic practices to deliver thoughtful strategy, hands-on implementation, and sustainable growth – built on experience, data, and human connection.